MaktabKhooneh
Background:
Maktabkhoneh is an online academy specializing in various fields, offering courses across diverse subjects. You can access both free and premium (Plus) courses in different domains on Maktabkhoneh. In Maktabkhooneh, people can teach and purchase lessons they want to learn.
Research Goal
We want to investigate how people can connect with instructors and mentors for troubleshooting and receiving necessary guidance.
Methodologies:
1. Competitive Analysis
2. User Interviews
User Personas
User Persona 1
Sarah - The Busy Professional
Name: Sarah Thompson
Age: 32
Occupation: Marketing Manager
Tech-savviness: High
Learning Style: Practical, on-the-go learner
Bio:
Sarah is a full-time marketing manager who’s constantly juggling meetings, deadlines, and personal commitments. She’s eager to grow her skills but needs flexibility to study at her own pace and whenever she has a free moment. Sarah prefers short, bite-sized lessons that she can complete during lunch breaks or while commuting.
Goals:
• Learn new skills related to data analytics and digital marketing.
• Gain certifications that will help her advance in her career.
• Fit learning into her already packed schedule without feeling overwhelmed.
Challenges:
• Doesn’t have a lot of uninterrupted time for long lessons.
• Needs a clear, structured path to learning that fits into her day-to-day routine.
• Finds it hard to stay motivated without external encouragement or deadlines.
Needs from the app:
• Microlearning modules that can be accessed anytime.
• Personalized learning paths to progress at her own pace.
• Notifications or reminders to stay on track.
• A supportive community for motivation and networking.